Fans of Google Checkout (do they exist?) will be dismayed to hear that the service is finally being retired, with Google Wallet acting as its replacement.
The news was announced on the Google Commerce blog, but little information was given as to why the transition was taking place.
Justin Lawyer, Senior Product Manager of Google Wallet, said that Google Wallet is “a platform that enables merchants to meet the demands of a multi-screen world where consumers shop in-stores, at their desks and on their mobile devices.”
Out with the old, in with the few
The announcement was also accompanied by some regurgitated Wallet updates including the Instant Buy API, which allows people to purchase items online in a few clicks, and the Wallet Objectives API, which allows merchants to engage their customers with offers.
Merchants will be able to use Checkout until November 20 2013, after which all payments will be processed via Wallet.
Google assures us that customers will experience no difference in service and should be able to make purchases just as they did with Checkout.
In July 2005, I created Mashable.com on a WordPress blog. In 2007, I created the @mashable Twitter account. In the beginning it was a feed of my personal thoughts and actions. Mainly, I was posting what I was having for lunch. But when I started sharing links to Mashable articles, I saw real engagement. Quickly, it evolved from my personal stream to the Mashable account that more than 3 million of our readers now follow
In the early days of Twitter, our job was to explain and translate the new technology; helping our readers understand how people were using the platform for political action, for marketing and for charity. Of course, our mission remains the same: Helping people understand how they can make their lives better through innovation. Read more…