Google has announced that it will cease allowing 30-second unskippable preroll ads on YouTube videos from next year, reports Campaign.
Google explained that its aim is to provide a better advertising experience for online users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”
While it’ll be great to lose the most unpopular ad format, it isn’t all good news …
Filed under: Google Corporate