YouTube’s premium subscription service is almost ready to go

YouTube’s premium subscription service is almost ready to go

Take a browse through the TechRadar archives (something we like to do every weekend) and it won’t be long before you find an article discussing YouTube’s plans for a subscription option. It’s something that’s been in the pipeline for a long, long time.

Now it seems that the time is right for a full-scale launch: Re/code reports that “content owners” (the YouTube professionals) have been told by Google to prepare for an “ads-free version” of YouTube, “available to fans for a monthly fee”.

There’s no mention of a date but industry insiders say the end of October is a safe bet. We may well hear more about the new premium subscription plan at the Nexus event on Tuesday.

In it for the money

If reports are to be believed, this new ads-free option will be rolled into YouTube Music Key which is already part of Google Play All Access. In other words, sign up for one and you get the others thrown in for your US$9.99 (or £9.99) per month.

YouTube Music Key removes ads from music videos and lets you play them in the background on mobile devices. It sounds like this new option would remove all advertising from the site completely.

It may feel like YouTube is peppered with ads but the portal doesn’t actually make much money for Google, despite its immense popularity. Google itself would probably be fine with that – the company isn’t short of cash – but it’s under pressure from publishers to increase revenue.


Google may soon launch a service called ‘YouTube Red,’ but what is it?

Google may soon launch a service called ‘YouTube Red,’ but what is it?


Google Alphabet is bad at naming things. When YouTube Music Key launched November last year, I thought it was an unnecessarily long name compared to competitors like Spotify, Rdio or Apple Music. That could be changing soon. Android Police spotted the most recent update to the Android app uses a curious ‘YouTube Red’ name for the subscription service. The new branding only seems to show up as a notification blurb when you leave a video playing in the background as you switch to another app, or as a pop-up when you try to re-open YouTube later. You must have a fresh install of…

This story continues at The Next Web

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