Foursquare uses location data to predict that Apple will sell 13m-15m iPhones this weekend

Foursquare uses location data to predict that Apple will sell 13m-15m iPhones this weekend


If you’re wondering how many people will buy new iPhones when they launch this weekend, Foursquare has a good guess: Between 13 million and 15 million. The company, which recommends things to do and places to based on your location, analyzed foot traffic at Apple stores leading up to the launch of the iPhone 5, 5S, and 6 and combined it with Apple’s public sales data to come up with its prediction. In the visualization below, you can see what foot traffic to the One Stockton Street Apple store in San Francisco looks like through a normal week. Foursquare predicts…

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