Google develops and open sources Brotli compression tool, claims it offers 20-26% higher compression ratios than predecessor Zopfli

Google develops and open sources Brotli compression tool, claims it offers 20-26% higher compression ratios than predecessor Zopfli

Zoltan Szabadka / Google Open Source Blog:

Google develops and open sources Brotli compression tool, claims it offers 20-26% higher compression ratios than predecessor Zopfli  —  Introducing Brotli: a new compression algorithm for the internet  —  At Google, we think that internet users’ time is valuable, and that they shouldn’t have to wait long for a web page to load.

Google may soon launch a service called ‘YouTube Red,’ but what is it?

Google may soon launch a service called ‘YouTube Red,’ but what is it?


Google Alphabet is bad at naming things. When YouTube Music Key launched November last year, I thought it was an unnecessarily long name compared to competitors like Spotify, Rdio or Apple Music. That could be changing soon. Android Police spotted the most recent update to the Android app uses a curious ‘YouTube Red’ name for the subscription service. The new branding only seems to show up as a notification blurb when you leave a video playing in the background as you switch to another app, or as a pop-up when you try to re-open YouTube later. You must have a fresh install of…

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