Google, the world’s top advertising company, is building an ad blocker for Chrome
Google, the internet’s biggest advertising company, may be building an ad blocker.
The search giant plans to roll out a feature in the next mobile version of its Chrome browser that would filter out certain types of ads, the Wall Street Journal reported Wednesday.
Such a tool seems at odds with the company’s primary revenue source, but Google thinks that it could actually deter people from resorting to other blockers in the long run, according to the report.
By targeting only the most disruptive ad formats — pop-ups, interstitials, and autoplay videos, for instance — the hope is that less people will be driven to third-party software. Google already ostensibly bans many of these types of ads anyway. Read more…
More about Advertising, Ad Blocking, Google Chrome, Google, and Business
Chrome is Getting the Ability To Play FLAC
Audiophiles are getting a new way to listen to one of the top formats for lossless music. From a report: Google has begun adding FLAC support to Chrome, and it should be rolling out to the masses very soon. FLAC support is already live in Chrome’s beta build and it’s live in the current version of Chrome OS, too. If you have local FLAC files or come across one on the web, the added support allows Chrome to open it up in a completely bare-bones music player that takes over the entire tab. It’s not exactly elegant, but it works. And it means that Mac users with Chrome installed will have an easy way to play back FLAC files should they come across one. While there are plenty of apps that can handle FLAC — VLC being a popular one — no native macOS app is capable of it. Windows 10, on the other hand, includes native support.
Read more of this story at Slashdot.