LinkedIn: 81% of Small and Medium-Sized Businesses Use Social Media

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New research from LinkedIn found that the majority of small and medium-sized businesses (SMBs) are turning to social media for growth.
Roughly 81% of SMBs are using social media, according to a LinkedIn study released Thursday, and of those that use social, 94% do so for marketing purposes See also: 10 Startups to Watch in 2014 Social media is even more important to “hyper growth” companies, or those that self-reported “significant” year over year revenue growth. Of the hyper growth companies surveyed (about 16% of the entire group), 91% said social media helped “increase awareness” of their brand, while 82% said it helped them generate “new leads.” Nearly three quarters of the hyper growth companies increased their social media budgets last year Read more…
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Source Mashable

LinkedIn Ditches Feature That Was a ‘Dream For Attackers’


angry tapir writes “LinkedIn is shutting down Intro, its recently launched mobile service for connecting people over email, that raised security concerns. Intro was launched last October and described at the time as a ‘dream come true for hackers’ The service was made for the iPhone, and was designed to grab LinkedIn profile information and insert it into emails received on phones. The service displayed that information to the recipient from the email’s sender if the sender was also on LinkedIn.”

Read more of this story at Slashdot.

Source Slashdot