Analyst says Chromebook’s future lies in business

Analyst says Chromebook's future lies in business
Sales of Chromebooks may not be going through the roof, but the embattled device isn’t ready to kick the dust and has a potentially bright future in the business world, according to a report by Forrester analyst JP Gownder.
Forrester’s recent Forrsights Hardware survey, which questioned 1,282 IT decision-makers from the UK, Canada, France, Germany and the US, found that 28%
of respondents indicated some interest in Chromebooks.
Of these, 4% are already supporting Chromebooks, 4% are planning to do so and 16%
are showing an interest. The remaining 4% came from executives reporting that employees had expressed an interest.
The stats show that 72% of organisations have no interest in Chromebooks and that they have considerable ground to make on tablets. However, Gownder maintains that while they aren’t for every organisation, they fill a niche role for certain businesses.
These include those that have adopted Google’s cloud services, such as Gmail or Google Apps, in addition to any that use cloud-based applications that can be accessed with a single password using Google’s Chrome browser.
Low maintenance Others he says could benefit include those looking at reducing or cutting out laptop maintenance within the business.
He says: “Imaging Windows PCs and deploying them to workers requires time and effort from infrastructure and operations (I&O) professionals. I&O leaders prefer less time spent in this area.
“Chromebooks require very little imaging; pilot users say any given device can be configured for a new user in under 15 minutes.”
Gownder adds that Chromebooks are inexpensive, selling for as low as US$199 (around

Limitations and All, Chromebooks Appear To Be Selling


puddingebola writes “A number of different websites are commenting on NPD’s consumer research numbers that claim Chromebooks are getting 20-25% of the sub-$300 PC market. From the article: ‘The NPD says that Google’s Chromebook has now gained 20 to 25 percent of the sub-$300 laptop market in the U.S. That’s a huge gain for a computer that’s only been on the market for two years. It’s even more impressive when you consider that Chromebooks were seen as nothing but a self-serving experiment on the part of Google for the first year of their existence.’ Stephen Vaughan-Nichols is also blogging about this over at ZDnet.
While the PC market shrank again in the second quarter of 2013, Chromebooks seem to have grown.”

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