Twitter lands ‘pull to refresh’ patent but says it won’t chase the copycats

Twitter lands 'pull to refresh' patent but says it won't chase the copycats

Twitter has been granted a patent for its “pull to refresh” feature. That’s right, the one that everyone else already uses anyway.

It will be the first feature to utilise Twitter’s Innovators Patent Agreement (IPA), announced last year, which means that any features designed by developers working for Twitter will stay in their hands.

Loren Brichter’s “pull to refresh” feature is the first to get the IPA treatment, which was built into Tweetie, the Twitter app that was acquired by the company in 2010 and used as the official client.

But the agreement states that Twitter will only act on the patent for “defensive purposes”, which means that it won’t aggressively pursue anyone who has replicated the feature.

Innovate not decimate

Twitter has taken this non-aggressive stance in the name of innovation, and assumedly not to waste loads of money in fruitless patent lawsuits.

“This is a significant departure from the current state of affairs in the industry,” said Twitter’s VP of engineering Adam Messinger when the IPA was announced last year.

“With the IPA, employees can be assured that their patents will be used only as a shield rather than as a weapon.”

Thousands of Whistle Blowers Vulnerable After Anonymous Hacks SAPS

First time accepted submitter fezzzz writes “Anonymous performed a data dump of hundreds of whistle blowers’ private details in an attempt to show their unhappiness with the SAPS (South African Police Service) for the Marikana shooting. In so doing, the identities of nearly 16,000 South Africans who lodged a complaint with police on their website, provided tip-offs, or reported crimes are now publicly available.” Reader krunster also submitted a slightly more in depth article on the breach.

Read more of this story at Slashdot.


Source Slashdot: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/DOthMP75pzo/story01.htm
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Twitter Adds Cards to Help Brands Register Emails

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Feed-twFeed-fb

Twitter just took another step towards helping brands generate revenues from the social network

The company announced a new feature on Wednesday called the Lead Generation card, which gives businesses a way to register users and their emails for promotions or memberships directly within a tweet. When you click to expand the tweet, you’ll see an option to sign up with your Twitter handle and connected email already filled out

“The Lead Generation Card makes it easy for users to express interest in what your brand offers,” Mitali Pattnaik, Twitter’s product manager for revenue, wrote in a blog post. “Users can easily and securely share their email address with a business without leaving Twitter or having to fill out a cumbersome form.” Read more…

More about Twitter, Social Media Marketing, Branding, Email Marketing, and Brands
Source Mashable: http://feedproxy.google.com/~r/Mashable/~3/GkP_cEkAV0Q/
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